ATARASHI is a term coming from the Japanese vocabulary that is generally used to describe something new. New not only for the brand of events that will be held initially in Paris, Rome and Milan, but also for the renewed spirit that distinguishes them.
However, ATARASHI is not just an event but rather an actual community of people that shares from time to time a magical, unique moment and that traces, together, a new beginning in the history of European electronic music.
This is our manifesto, this is our vision, this is ATARASHI. Come and join us in the only act that really matters: the celebration of life, without limits, boundaries or prejudices.
Every day is a new beginning,
every day is ATARASHI.